Frequency marketing and research consultancy is a full service boutique agency that helps companies tune-in to their customers opinions. We engage with customers or potential customers, listen, understand, and identify the building blocks for lasting & impactful relationships between you and your customers.
- Research Consultancy
- Qualitative Research
- Quantitative Research
- Secondary Research
Research consultancy is where we put our expertise at your service, we become your partner in designing, and overlooking the research. To help facilitate the research process, and became part of your research team. This is catered when needing an extra research resource for the duration of the project to aid in relevant design, agency briefing, proposal/report evaluations, and research decisions.
Qualitative research is the process of collecting insights based on people’s attitudes, feelings and behaviors towards a certain service, product, or idea. This process includes developing findings & understanding based on the analysis of the gathered insights. When we want to understand the “Why?” ( why people act in a certain way & why they feel this way about it? ) for example.
- Focus Groups
- In-depth Interviews
- In- Home Visits
- Observation
- Mystery Shopper
What? A focus group is: Where a group of people with specific criteria are gathered in one place to discuss a certain topic, led by the moderator.
Why? To ask them about their perceptions, opinions, beliefs, and attitudes towards the product /service /any related matter.
This method is a good tool if you need to get insights from a group of respondents simultaneously, and get them to talk about their opinions regarding the topic of investigation.
What? An in- depth interview is: Where the researcher has a one to one interview with the respondent.
Why? To make the respondent feel more comfortable, and have a confidential, and secure conversation between the researcher and the respondent.
This method is a good tool if you need to get insights from the respondents on a delicate matter, or you are meeting an important person with limited time.
What? In- home visits is: Where the researcher visits the respondents in their own home, and interview them.To enable the researcher to see and understand the customers in their own environment.
Why? This method is a good tool if you need to discover the respondent actual usage/storage for a product in reality. Also it could be helpful the researcher understand other aspects through observing their lifestyle, and surroundings.
What? Observation is: Where the researcher goes to the shop/ service place to observe the customers in their natural shopping environment, track their movement flow in an isle, and how they interact with services or products.
Why? To observe the actual behavior of the shoppers vs. what they say about their behavior. Also to capture elements that respondents may be unaware of, or fail to express in an interview.
This method is a good tool if you need to evaluate the quality of service in your shop /service place or to gather specific information about product/service of a competitor.
What? Mystery shopper is: where the researcher goes to the shop/ service place behaving like a normal customer to gather information then report the experiences. The identity of the researcher, and their purpose remain unknown to the staff in establishment
Why? To capture the full customer experience, see the service place/ shop the way the customer experiences it, and test if staff adheres to the service level intended by management.
Quantitative Research is designed to measure the opinion of the masses, and perform specific statistics. These statistics should answer the “what?” &“How many” questions Quantitative research often involves trade-off, measuring importance, and ranking attributes.
- Surveys and customer questionnaires FACE TO FACE
- Surveys and customer questionnaires ONLINE
What? Face to Face survey is: where the researcher personally interview taking the respondents through the survey, explaining questions and prober when needed.
Why? In face to face survey there is less restriction on time, so the interview length could extend up to 20 Minutes. Also with the help of the researcher its more guaranteed that the questions are answered and understood clearly. Face to face surveys are a good tool if you want to do a survey.
What? Online survey: where surveys are published online. The survey could be controlled, and only seen by people in certain locations, with specifics interests, or criteria.
Why? Online survey guarantees fast result, and larger number of responses. It generally shouldn’t take more than 5 minutes. Online surveys are a good tool if you want to obtain potentially a large sample in a short time, with quick online automated results/dashboard.
What? Secondary research is: Where the researcher Collects the data from existing research and case studies available online (also known as desk research)
Why? Secondary research saves time, and recourses if the information already exists. And it provides background information and help the researcher understand the topic of research.
When? Secondary research is useful to understand the landscape of a topic, an intro stage for the research, or to make use of any exiting data online, prior to conducting primary research to avoid repetition.
We Serve Those Who Care About Knowing & Understanding Their Customers…
- Typically, Marketers, business owners, and anyone who is customer-centric.
- In order to nurture sustainability, and plan for growth, we listen on your behalf to your target audiences in order to help you make informed decisions.
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