WHAT DECISIONS DO YOU NEED TO MAKE?
Decide on businesses improvements
- Decide on the opportunities/triggers or threats/barriers that need quick action
- Do I need to increase demand from my existing target
- Determine whether there is a need to change/enhance my customer’s journey?
Enhance your customer base
Prevent losing my customers? How do I gain back my lost costumers?
Should I expand my business into new areas?
How do I appeal to new potential targets?
Decide on market launches
Should I launch this product/service in the market?
Will this idea/concept win in the market?
Develop an effective marketing strategy
What are the optimal marketing mediums?
What I need to use to reach my target customers?
How do I optimally price my product or service?
How do I set realistic targets for my business?
Develop an effective communication strategy
Choose optimal key messages that will resonate well with my targets?
Do I need to change my communication strategy? Are my targets effectively receiving/understanding my communication?
Strengthen my brand equity & positioning
What equities should I work on to enhance my brand equity?
How do I differentiate in the market?
How do I beat competitors?
How do I Enhance my brand/corporate image
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