WHAT DECISIONS
Do you need to make
Decide on businesses improvements
Decide on the opportunities/triggers or threats/barriers that need quick action Do I need to increase demand from my existing target? Determine whether there is a need to change/enhance my customer’s journey?
Enhance your customer base
Prevent losing my customers? How do I gain back my lost costumers? Should I expand my business into new areas? How do I appeal to new potential targets?
Decide on market launches
Should I launch this product/service in the market? Will this idea/concept win in the market?
Develop an effective marketing strategy
What are the optimal marketing mediums I need to use to reach my target customers? How do I optimally price my product or service? How do I set realistic targets for my business?
Develop an effective communication strategy
Choose optimal key messages that will resonate well with my targets? Do I need to change my communication strategy? Are my targets effectively receiving/understanding my communication?
Strengthen my brand equity & positioning
What equities should I work on to enhance my brand equity? How do I differentiate in the market? How do I beat competitors? How do I Enhance my brand/corporate image